'Breaking down the barriers has been a huge step, I started here four and half years ago and while we always embraced diversity but it was never spoken of. And while the rainbow truck will be used on various job sites, for safety reasons the mirror truck will have to be unwrapped straight after the parade.įletchers Business recruitment manager Rajiv Rathod has been one of the driving forces behind the trucks and admits the construction industry isn't necessarily an occupation that would naturally embrace diversity in its community. He is used to putting the unusual red and yellow decal on the trucks.īut his skills will be tested again with a second truck entered solely for the parade as it will be covered in 2500 mirror perspective squares. Artistic Media's Mark Wright found putting the rainbow tape on the Firth Cement truck a lot more testing than normal decal work.